Assistant Manager at V Mart Retail Pvt. Ltd.
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V-Mart Retail - Digital Analyst (3-10 yrs)
1. Data Mining & Analytics
a. understand business problem, identify data source & build reports
b. extract data from internal database (sql), google analytic & generate report for digital marketing team
c. identify and track KPIs on web & app traffic, conversions, product performance, content, rating & reviews etc.
d. monitor user engagement levels on web & app from notifications, sms & email campaigns & provide insights for action by ecommerce team
e. insight generation to identify key drivers of e-commerce sales and optimize spends and ROI on marketing investments
f. competition mapping & tracking reporting
g. liaising with digital marketing team and collaborate on digital strategy.
2. Seo & Paid Search
a. identify gaps in SEO strategy across website and measure results
b. improve online visibility through on-page improvements and track organic search rankings
c. report and monitor SEM campaigns
d. Measure and monitor adoption of new features and post production builds.