V-Mart Retail - Digital Analyst

1. Data Mining & Analytics

a. understand business problem, identify data source & build reports

b. extract data from internal database (sql), google analytic & generate report for digital marketing team

c. identify and track KPIs on web & app traffic, conversions, product performance, content, rating & reviews etc.

d. monitor user engagement levels on web & app from notifications, sms & email campaigns & provide insights for action by ecommerce team

e. insight generation to identify key drivers of e-commerce sales and optimize spends and ROI on marketing investments

f. competition mapping & tracking reporting

g. liaising with digital marketing team and collaborate on digital strategy.

2. Seo & Paid Search

a. identify gaps in SEO strategy across website and measure results

b. improve online visibility through on-page improvements and track organic search rankings

c. report and monitor SEM campaigns

d. Measure and monitor adoption of new features and post production builds.