V-Mart Retail - Assistant Manager/Deputy Manager - Performance Marketing

- Responsible for managing, developing, driving & strategizing performance campaigns for website and app with a view to driving New User Acquisitions.

- Creating a strong performance marketing strategy & execution plan.

- Developing and managing digital prospecting(New customers) and remarketing campaigns

- Drive marketing spend efficiencies, identifying any new opportunities and weeding out non-performing channels and strategies.

- Provide oversight, manage and can generate daily, weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness

- Planning month-on-month spends plan and achieving KPIs

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CPI & CAC.

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid media channels

- Having good understanding of FB ads manager, Google ads, DV360, UACs

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results

- Working closely with SEO, content, analytics & product teams to identify ways of keeping CAC in control

- Single point of contact for media agency for planning, execution, reporting.