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Senior Manager - Human Resource at V Mart Retail
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V-Mart - Deputy Manager - Performance Marketing (5-8 yrs)
- Responsible for setting the overall organization-wide Performance Marketing and Acquisition
- Strategy, including planning, budgeting, reporting and execution across Google, Facebook, Insta, affiliates and key partnerships.
- Implement initiatives/partnerships that enhance affiliate productivity, create new growth opportunities, and increase ROI
- Implement a paid-media strategy to drive awareness, traffic, conversions and revenue
- Own & deliver on user growth target. Scale acquisition of high LTV users across app & web
- Set up attribution models and multi-channel tracking.
- Develop robust performance reporting framework, analytics, and ROI tracking for our digital channels to continually optimize and improve our marketing investments.
- Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning
- Responsible for Growth of business (Ecommerce)
- Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns
- Collaborate with internal and external teams to create landing pages and optimize user experience
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