User Lifecycle Management Role - Internet/Online

- Initially worked in Analytics and moved business role

- Manage marketing automation and user life cycle management

- Plan the marketing communication in collaboration with the central marketing team and the KAMs

- Execute marketing communication for all cities, and all categories

- Sole manager of the marketing automation (Clevertap)

- Work with the city teams, merchant teams, and KAMs to plan and execute marketing communication across different channels ( PNs, Email, Interstitial, SMS)

- Report and track effectiveness of communication With Regards