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15/07 Nalini
Talent Acquisition Executive at UrbanPiper

Views:112 Applications:31 Rec. Actions:Recruiter Actions:0

UrbanPiper - Manager - Performance Marketing - B2B SaaS (4-6 yrs)

Bangalore Job Code: 1126267

Performance Marketing Manager


About UrbanPiper:


- Founded and headquartered in Bangalore, India, UrbanPiper is a leading SaaS platform in the restaurant industry. We work with eateries of all sizes - from your local takeaway to global restaurant chains across the world to grow their in-store and online business with intelligible software & our out of the box solutions. From automating workflows across online delivery platforms such as Uber Eats, Deliveroo, Just Eat and more - to building and deploying self-branded websites and apps, UrbanPiper is the preferred choice for over 20k+ restaurants across the globe.

- We are backed by some of the world's top VCs - Tiger Global and Sequoia Capital and we recently closed our Series B round of funding with Swiggy and Zomato, India's two largest food aggregators also participating!

About the role:

- Performance Marketing plays a vital role in a B2B SaaS Marketing Strategy. We are looking for a qualified Performance Marketing Manager to join our team.


- You will be responsible for creating and executing a paid marketing strategy to meet the overall business goals.


- Our ideal candidate is an experienced professional with proven success in the field.


- As a Performance Marketing Manager, you should be able to strategies, consider various approaches, be data-driven and deliver results at scale.


- Ultimately, you should be able to oversee all performance marketing initiatives to ensure a strong pipeline of leads and build brand awareness in multiple geographies.

What you'll do:

- Create performance marketing strategies aligned with short-term and long-term marketing and business targets

- Run campaigns on multiple platforms including Google, Facebook, LinkedIn, and more

- Run campaigns in multiple geographies including India, UAE, and the UK

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Identify channels for affiliate marketing and deploy a strategy to drive results with the same

- Coordinating with a variety of agencies to supervise digital marketing campaigns, provide creative feedback, and augment internal marketing activities

- Developing and managing digital prospecting and remarketing campaigns

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels and tools to continue to meet or exceed established critical metrics

- Create effective landing pages that move users down the funnel, drive conversion

- Working closely with the relevant stakeholders to share funnel conversion improvement ideas, feedback & present results.

- Coordinate with the rest of the marketing team to create and publish engaging content. (Website Content, Blogs, Case-studies, E-Books, Scripting for Podcasts and Branded Video Content, Sales Marketing Material, Marketing Collaterals, Emailers, Product Content etc)

- Developing and implementing effective search engine optimization strategies

- Stay up-to-date with developments and generate new ideas to draw the audience's attention

We are looking for someone who has:

- 5-8 years of relevant experience with 4+ years of B2B marketing experience

- Prior experience running performance marketing campaigns across platforms

- Excellent analytical skills and the ability to leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.

- Proven experience handling digital marketing budgets, generating leads, driving revenue

- Hands-on experience with Facebook ads manager, Google Ads, LinkedIn Ads, etc.

- 1-2 years' experience managing a team

- Basic technical knowledge of web publishing, creating effective landing pages

- Hands-on experience using tools such as SEMrush, SEOptimer, Mos., and knowledge of SEO and web traffic metrics

- You love having data to back up an argument. You're a strong believer in knowing the numbers and what they mean.

- You are naturally curious. If something seems off, you want to figure out what is going on and fix it.

- You can think globally, act locally, and thrive in a multicultural, startup environment.

- You act like an owner and operate with a growth mindset

Good to have:

- Prior experience scaling a B2B SaaS product

- Prior experience working for or deploy campaigns for F&B brands

- Prior agency working in, or with digital marketing agencies

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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