Urban Ladder - Assistant Manager - Digital Marketing

Assistant Manager- Digital Marketing

Company Information:

- A pioneer of quality furniture in India, Urban Ladder was founded in 2012 with a simple mission ; to make a million homes beautiful. Since 2020, we have been a part of Reliance Retail and today, we are a one stop shop for all furniture and dcor products in India with over 30,000 products from 150 brands delivering across 3000+ pin codes.

- With an omni-channel presence in all major cities in India, we make exceptional furniture more accessible to people and continue to thrive, helping people create inspiring homes.

- We are there to help our customers discover the joy of creating and build spaces that mirror who they are.

The UL Workplace: Magical Careers begin with great work that doesn't come with boundaries. Our people prefer to blaze a trail, instead of keeping the lights on. That's because whether it's sourcing, engineering, design, marketing, customer service or any of our teams; our work is always new, challenging and up-to-the-minute.

About the role:

- You will be tasked with solving Urban Ladder's Digital Marketing problems, generating insights & identifying creative solutions.

- You will also be responsible for ideating, building & managing Digital Marketing Campaigns & Revenue KPIs.

Responsibilities:

- This role would be part of the marketing function, anchoring all paid digital marketing channels, and driving traffic to the website by deeply understanding and analyzing user journey.

- Understanding, analyzing traffic from different channels of marketing and optimizing it in conjunction with the overall business strategy.

- Driving significant ROI improvement basis deep analytics, understanding user journey and capabilities of the channel.

- Creating / vetting dashboards on a day-to-day basis for driving improvement, checking on breakages that might have taken place and rectifying if any.

- Should be able to plan and execute all-digital, social media, and display advertising for new customer acquisition

- A/B testing to drive continuous improvement and pivot campaigns for future

Desired Skills and Functional Experience:

- Prior experience in Digital Marketing

- Google Analytics

- Ad Platforms (Google Ads/Business Manager)

- MS Excel

- In depth understanding and hands-on experience in running ads across YT, FB, Google

Values of UL that will be Key to Excelling in this Role

- C; Customer Obsession

- H; Honesty and Transparency

- A; Action Orientation

- S; Stepping Up

- E; Efficiency & Excellence