About Urban Company Urban Company is Asia's largest home services platform, present across India, the UAE, Australia, Singapore and the Kingdom of Saudi Arabia. We help customers book reliable home services - beauty treatments, massages, plumbing, carpentry, painting, cleaning etc. Since our inception in November 2014, we have expanded to 45+ cities, served over 5 million customers, and onboarded 40,000+ trained and skilled service professionals. About the job The Marketing/Growth function is responsible for delivering the annual operating plan by identifying the drivers of growth for each individual business within UC. The key drivers of growth are: More Users, more usage and more value. We work with multiple internal and external stakeholders to deliver the business mandate through unlocking consumer intelligence, deploying zero-dollar hacks, building the right offering and pricing strategy, deploying small and large media campaigns and multiple other levers. The Brand Managers at UC own and deliver the growth and business outcomes of a large business unit at UC. They engage with multi-functional teams and agency partners to develop and execute strategies for the business's success. They lead a mix of Marketing projects enabling them to show the breadth and depth of their leadership. They need to derive consumer insights, which would unlock the next level of business growth. We are looking for colleagues who aren't afraid to take smart risks and innovate. Responsibilities will include (but not limited to) A. Solving Design Problems: Product/Offering - Building the right service offering closely with the business team. Eg: 1) Should we launch a new female waxing variant in South India? 2) Should we launch video consulting for Appliance Repairs? 3) Do we need an extended warranty with repairs? 4) Which is the next innovation we can pilot in facials etc. 5) Price - Working with the business team to define the optimum pricing constructs to maximize Revenues. Eg: What is the marginal cost of servicing the second AC and what should be the right price we should charge the consumer, what is our price against our competitors etc. 6) Packaging - Does our App (storefront) have the right information/demonstration to solve all the underlying consumer queries? Is our flow watertight? Are the images apt? Eg: In a Salon Luxury variant, how do we communicate luxury through the right images and nomenclature? B. Solving Deployment Problems 1) Proposition: "Why" would someone consider you over other alternatives? What is the payoff for the consumer, what is the insight around it and how do we structure our nudge in a way that lands it. Eg: UC's new low-pain roll on waxing, Get 2X faster cooling with UC's AC servicing 2) Place: Ensuring the demand-supply match across key markets. Do we have the right depth of supply where there is demand and are we building enough reach within our TG where we have excess supply 3) Promotions: Deploying the marketing budget towards a mix of the right channels and insights based on the proposition. The channels may include a mix of online and offline channels, including strategic partnerships What to expect - A hockey stick curve for learning and growth - Strong ownership and freedom to fail - A high performance, high velocity growth environment - Rubbing shoulders with some of the smartest folks in the ecosystem - A dynamic culture of getting things done - A culture of 'doers' and not 'approvers' What we are looking for 2+ years of relevant experience with high scale start ups or FMCGs

Gurgaon/Gurugram

Urban Company - Brand Manager - Marketing/Growth Function 

Urban Company - Brand Manager - Marketing/Growth Function  ,Job Description for Urban Company - Brand Manager - Marketing/Growth Function  in Urban Company in  Gurgaon/Gurugram for (2-4) years of experience. Apply Now!

Job Description for Urban Company - Brand Manager - Marketing/Growth Function  in Urban Company in  Gurgaon/Gurugram for (2-4) years of experience. Apply Now!