The Upstox Story: Upstox is one of India's leading Fin-Tech companies with a mission to simplify trading &amp; investing to make it easily accessible to the masses. We aim to enable everyone, from new investors to seasoned traders, to invest across multiple categories with our state-of-the-art trade &amp; investment platform and commission-free pricing. We offer numerous asset categories to invest in, like Stocks, Digital Gold, IPOs, Mutual Funds, and more. By focusing on our customers- needs and equipping them with personalized yet powerful tools, we witnessed a steep growth of 800% in our customer base from 25 Thousand in 2017 to 2 Lakh in 2019. With 1500% growth in 2020, currently, over 3 million customers trust us with their investment decisions, thus setting us on the course to become an industry-leader in the country. Our mission is simple - to break down the complexities of investing and make it more effortless, accessible, affordable, and easy for the masses to adopt. This key principle when infused with intuitive design and leading-edge technology will help us empower every Indian to take control of their investments. RKSV Securities was founded by Ravi Kumar and Shrinivas Viswanath in 2009 and was soon graced by Kavitha Subramanian as the third co-founder in 2016. Backed by Ratan Tata, Upstox had raised $4 million in Series A funding in early 2016 that was led by Kalaari Capital. The Series B funding round scaled multifold and witnessed an investment of $25 million by US-based investment firm - Tiger Global Management in September 2019. We have a team of highly skilled technology and finance professionals, and are currently looking for highly motivated field experts to be part of our high-energy team. Key accountabilities and responsibilities: - Build and scale cost efficient paid digital campaigns spanning multiple channels and objectives. - End to end campaign planning, execution, optimization, implementing UTM codes - Build processes to streamline Optimization, Campaign Management, Analytics activities - Plan, analyse and optimize digital marketing campaigns to ensure profitable acquisition of customers. - Develop daily/ weekly dashboard on the performance of campaigns including spend, clicks, conversions, CAC and other metrics for all marketing channels supported by campaign optimization POA - Leverage your analytical abilities to monitor traffic data and understand how our users interact with our website and app to grow the business. - Help the product, strategy and marketing teams with data analytics requests - Track marketing effectiveness, uncover insights, and proactively share recommendations. - Manage external publishers/partners, elaborate the requirements, and closely monitor the outcomes. - Collaborate with the members of the marketing team and other cross-functional teams to develop, test, and optimize our keyword strategy across the different search engine platforms. - Proactively share and learn best practices from other industries that are relevant to the business. - Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness. - Plan for overall acquisition budget keeping in mind Customer acquisition cost (CAC) and potential LTV of acquired users - Develop data driven customer onboarding, loyalty, and win-back strategies and work with appropriate teams to implement strategies. - Driving insights and constant improvement to achieve overall targets for the team - Analyse and educate on the performance of different marketing channels, for the ones that are doing well and the ones that are not along with optimization plan - Easily adjust to the ever-changing needs of Upstox at different stages of growth. Qualifications and Experience Required: - A bachelor's or master's degree in a relevant field, or equivalent - 8+ years- experience in digital marketing for campaign management &amp; optimization - In-depth understanding &amp; hands-on experience in running ads across Google, Facebook, LinkedIn &amp; mobile affiliates to acquire new users. - Experience with Google Analytics, GTM, DSPs, Google Campaign Studio, and Salesforce - Strong quantitative and analytical skills, including experience with spreadsheet modeling and trend forecasting (superior Microsoft Excel skills a must) - Well versed with drafting and running SQL queries - Proven ability to build and allocate campaign budgets and forecasts - Basic knowledge of design tools such as Photoshop - Good research, writing and communication skills - Need to be self-motivated and proactive. Psst- tips on how you can beat the competition: If you can showcase your abilities to: - Be self-driven / quick starter - Have an ownership mindset - Aggressively drive and deliver results If you fit the above description, we would love to connect with you! APPLY NOW

Bangalore

Mumbai

Upstox - Associate Director - Performance Marketing 

Upstox - Associate Director - Performance Marketing  ,Job Description for Upstox - Associate Director - Performance Marketing  in Upstox in  Bangalore Mumbai for (8-15) years of experience. Apply Now!

Job Description for Upstox - Associate Director - Performance Marketing  in Upstox in  Bangalore Mumbai for (8-15) years of experience. Apply Now!