SEO Content Writer

About upGrad Jeet :

- upGrad Jeet is upgrading its business arm to help government job aspirants prepare for recruitment exams held at a Union and State level. We have a high-quality and extensive team of educators, content creators, and counselors along with a deep understanding of the market segment.

- All this content is presented on top of a modern and innovative technology platform that delivers the benefit of the physical classroom at the much lower cost and higher convenience of a 1:1 learning environment in a digital way.

- The government job preparation market is a 40 billion industry, and one of the biggest sub-segments in the Test Prep market which, in turn, is the biggest segment in the Ed-tech industry. As such, the scope for digital education powered by cutting-edge technology and innovation is unlimited.

- We have 1500+ paying learners on our platform within a short span of 4 months and are focused on scaling up organically to 100 Cr annual revenue in the next 18-24 months.

About the Role : A seasoned content contributor who has experience in proposing and implementing SEO-related content. Passionate about writing, ability to research and analyze target audience requirements, and understanding of keyword density and search engine-friendly content.

Roles & Responsibilities :

- Research industry-related topics (combining online sources, interviews, and studies)

- Write clear marketing copy to promote our products/services

- Prepare well-structured drafts using Content Management Systems

- Proofread and edit blog posts before publication

- Submit work to editors for input and approval

- Coordinate with marketing and design teams to illustrate articles

- Conduct simple keyword research and use SEO guidelines to increase web traffic

- Promote content on social media

- Identify customers' needs and gaps in our content and recommend new topics

- Ensure all-around consistency (style, fonts, images, and tone)

- Update website content as needed

- Proofread and Edit content written by content writers

Please note : IT IS 6 DAYS JOB OPPORTUNITY

Experience/Qualifications/Skills :

- Experience : 4 to 7 yrs

- Education : Degree (preferably in English or Journalism)

- Proven work experience as a Content Writer, Copywriter, or similar role

- Portfolio of published articles

- Experience doing research using multiple sources

- Familiarity with web publications

- Excellent writing and editing skills in English

- Hands-on experience with Content Management Systems (e.g. WordPress)

- Ability to meet deadlines

- Thorough understanding of English grammar

- Able to differentiate between colloquial, archaic, and SEO friendly content

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