Senior Executive - Email Marketing About Us : - upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. - Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. - upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. - upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow. - upGrad was awarded the Best Tech for Education by IAMAI for 2018-19 - upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India - upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany. - We were also covered by the Financial Times along with other disruptors in Ed-Tech - upGrad is the official education partner for Government of India - Startup India program - Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning Role Summary : - We are looking for a talented Senior Executive - Email Marketing to take the lead with our email marketing strategies. Your main duties include creating Email Journeys for Customers basis their Intent, running email marketing campaigns end-to-end, managing email databases and creating Newsletters. - If you are interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As an Senior Executive - Email Marketing, your role is to reach customers through email campaigns and inform them about new products and events. - Ultimately, you should be able to promote upGrad and ensure our customers are engaged with our updates and new content propositions. Roles & Responsibilities : - Manage and build overall email marketing strategy - Create various email lists and campaigns - Create and design various CTAs and email templates - Test the success of every campaign - Determine email marketing KPIs - Develop and present reports on a weekly basis - Develop a lead generation strategy - Create smart email lists - Increase email subscriptions - Analyze data to get smart insights - Suggest methods for improvements - Segment lists based on behaviors like past email engagement and website interactions - Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email Skills Required : - BA/BS/MS or equivalent working experience - Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics - Proficient using marketing automation technology - Knowledge of latest digital marketing trends - Experience with email automation tools - Sense of ownership and pride in your performance and its impact on the company's success - Critical thinker and problem-solving skills - Team player - Good time-management skills - Great interpersonal and communication skills

Mumbai

upGrad - Senior Executive - Email Marketing 

upGrad - Senior Executive - Email Marketing  ,Job Description for upGrad - Senior Executive - Email Marketing  in Upgrad in  Mumbai for (3-7) years of experience. Apply Now!

Job Description for upGrad - Senior Executive - Email Marketing  in Upgrad in  Mumbai for (3-7) years of experience. Apply Now!