- Responsible for planning and executing customer engagement campaigns - Comprehend, track, visualize, and communicate campaign data to stakeholders, to aid the decision-making process - Ability to plug gaps and identify drop-offs from user data - Create models against lifetime value, retention, churn, loyalty, and advocacy programs - Structures CRM activities with a view to maximizing KPI improvement, ROI, and business impact - Own CRM tool/s and ensure execution of campaigns and user communications - Perform customer journey mapping and analyze business touchpoints in order to increase the business's commercial opportunities Experience / Qualifications / Skills Experience: - 3+ yrs of overall experience with at least 2 years of experience in customer-centric marketing roles - Hands-on experience with any CRM tool/s like - MoEngage, WebEngage, Braze, etc. - Strong data/analytical and visualization skills with an ability to define relevant metrics, drive data instrumentation and analyze the same for decision making - Ability to operate independently in a fast-paced, constantly changing and evolving environment - Excellent written and verbal skills - Ability to manage and collaborate with peers and stakeholders up, down and across Problem-solving aptitude with an ability to meet deadlines under pressure

Bangalore

upGrad - CRM Marketing Specialist 

upGrad - CRM Marketing Specialist  ,Job Description for upGrad - CRM Marketing Specialist  in upGrad in  Bangalore for (3-5) years of experience. Apply Now!

Job Description for upGrad - CRM Marketing Specialist  in upGrad in  Bangalore for (3-5) years of experience. Apply Now!