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23/04 Sapana Bhanushali
Senior Associate Talent Acquisition at upGrad

Views:322 Applications:51 Rec. Actions:Recruiter Actions:17

upGrad - CRM Marketing Specialist (3-5 yrs)

Bangalore Job Code: 1084363

- Responsible for planning and executing customer engagement campaigns

- Comprehend, track, visualize, and communicate campaign data to stakeholders, to aid the decision-making process

- Ability to plug gaps and identify drop-offs from user data

- Create models against lifetime value, retention, churn, loyalty, and advocacy programs

- Structures CRM activities with a view to maximizing KPI improvement, ROI, and business impact

- Own CRM tool/s and ensure execution of campaigns and user communications

- Perform customer journey mapping and analyze business touchpoints in order to increase the business's commercial opportunities

Experience / Qualifications / Skills Experience:

- 3+ yrs of overall experience with at least 2 years of experience in customer-centric marketing roles

- Hands-on experience with any CRM tool/s like - MoEngage, WebEngage, Braze, etc.

- Strong data/analytical and visualization skills with an ability to define relevant metrics, drive data instrumentation and analyze the same for decision making

- Ability to operate independently in a fast-paced, constantly changing and evolving environment

- Excellent written and verbal skills

- Ability to manage and collaborate with peers and stakeholders up, down and across Problem-solving aptitude with an ability to meet deadlines under pressure

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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