upGrad - Assistant Marketing Manager - Retention & Conversion

- Responsible for managing customer life cycle from acquisition to paid conversion

- Devising and executing innovative marketing strategies to keep consumers engaged and increase intent towards paid programs

- Responsible for working on product strategy, sales cycle optimization, user experience enhancement, building an engaged learner community etc.

- Will work closely with cross functional teams - Content, Product, Sales, Design, Analytics, etc

Ideal candidate

- 2+ years of work exp in marketing with driving consumer engagement and subscription/paid conversions; ideally from consumer tech / with consumer tech clients.

- Demonstrated experience in consumer retention and conversion marketing campaigns (CRM, Social Media, Product Innovation etc.)

- Strong ability to understand and apply analytics and insights into his/her work

- Strong interpersonal skills and has to be a team player