upGrad - Assistant Manager - Referral Marketing

Company Profile:

Website: https://www.upgrad.com/

About Us :

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship etc.

Job Title: Assistant Manager-Referral Marketing

What You Would Be Doing

Roles & Responsibilities

- Liaise with creative and design team to curate creatives for email, whatsapp, and platform marketing and take full ownership to launch campaigns

- Analyze business performance data to enhance lead generation and conversion from various ongoing funnel

- Liaise with various internal stakeholders to train, educate & drive awareness for referral lead generation across various customer facing stakeholders

- Manage daily leaderboards & reports on google sheets to track performance for various teams

- Conceptualize contests, incentive programs & schemes to drive referral business growth

- Innovate unique opportunities and initiatives for tapping in existing or external customer base for referral lead generation

Skills Required :

- Experienced in launching email marketing campaigns and have an eye to finalize attractive creatives

- Demonstrated history of working and achieving targets in a sales role

- Proficient in Ms Excel to maintain daily dashboards and analyze data

- Excellent Communication skills ( Verbal & Written)

- Working in an unstructured startup environment will be a plus