upGrad - Assistant Manager - Digital Marketing

Position - Assistant Manager - Digital Marketing

Location : Mumbai

About Us :

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

- upGrad was awarded the Best Tech for Education by IAMAI for 2018-19

- upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India

- upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany.

- We were also covered by the Financial Times along with other disruptors in Ed-Tech

- upGrad is the official education partner for Government of India - Startup India program

- Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning

Role Summary :

- Manage all paid search campaigns on Google, Yahoo, and Bing, as well as other search and display marketing engines.

- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, Social media, email and other digital channels

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.

- This individual should be analytical and detail oriented and will be responsible for the creation, set-up, and execution and optimization of various ads and campaigns.

- Implementing campaigns using a structure and strategy that best suits business and goal

- Performing keyword research and writing ad copy

- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget

- Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance

- Staying informed with the Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, Bing, etc.)

- Traffic ad campaigns and builds on ad serving platforms.

- Conduct A/B tests in ads to understand contributing factors that drive the business forward.

- Monitor and analyze advertising trends, make optimizations recommendations.

- A strong candidate will be hungry to learn and excited to take on new projects and opportunities

Skills Required :

- Ability to handle large media spends while catering to different internal business customers.

- 3+ years of experience working directly for an advertiser, agency, ad tech or social media platform.

- 3+ years of experience managing digital media including Facebook, Google, LinkedIn etc.

- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members.

- Positive attitude and hunger for learning.

Qualification : Graduate + MBA (Preferred)

Years of Experience - 3+