HR Executive at Uolo Edtech Pvt. Ltd.
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Uolo - Head - Product Growth (5-11 yrs)
We are looking for a Head of Product Growth . If you are passionate about user acquisition & lifecycle management, GTM strategy & execution and funnel optimization including product innovations & consumer behavior, this is an opportunity to create significant impact for millions of customers.
Will be responsible for handling a team of Product Growth
- Build acquisition strategy for the new businesses / initiatives across multiple consumer platforms of Uolo such as Affiliate business, Gaming/Quizzing platform, Technology, Financial
- Grow the new users and improve retention metrics across channels, including lifecycle management and CLV
- Identify and drive user growth from new & innovative channels
- Increase the share of transacting users across different product/service offerings
- Define the GTM strategy including growth of app user base from scratch
- Design and implement campaigns, from ideation to planning to continual funnel optimization
- Drive users from and to the Uolo ecosystem for higher engagement
- Study consumption behaviour to identify user segments with high propensity to different products and understand what it takes to move a user with low intent into a high intentsegment
- Track performance of all campaigns at a granular level and take corrective actions if required on daily basis
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