Univariety - Senior Manager/AVP - Content Marketing

Univariety, a startup funded by Infoedge, is one of the prominent ed-Tech companies in the space of Career Guidance for School Students.

- Univariety network is the largest of its kind in India and covers 500 top high schools across 30+ cities with over 1,00,000 students using our paid services annually. Over 200 universities from around the world have used the Univariety system and students have gained over $5 million in scholarships last year alone.

- The company is looking at strengthening the product pipeline and has recently expanded to B2C. It has raised funds twice from Infoedge and is run by a very qualified and accomplished Management Team.

We are looking at a Sr. Mgr/AVP who can join us to strengthen our Marketing Team. The person will Head a team of Content writers (in-house and outsourced) and will drive the content strategy for the Products.

The person will play a critical role in conceptualizing the content for various channels, drive creation of innovative and engaging content, collateral development - print, blogs, website, social media etc. He/she will be working with the Product team, Marketing and Design team to get the best content out to the consumers.

Location to be based in Hyderabad.

Job Functions and Responsibilities:

- Establish the company's content strategy and lead all aspects of content development.

- Orchestrating digital content strategies across all online platforms.

- Driving traffic and engagement that translates to sales and brand promotion - identifying distribution channels and getting the content distributed

- Managing a content marketing budget.

- Measuring the results of marketing activity to plan future marketing campaigns

- Managing a team of writers, illustrators, in-house & out-sourced folks

- Implementing SEO best practices

- Knowing which platform different kinds of content are best suited to

- Designing and implementing creative marketing strategies to disseminate content

- Manage and develop a blogging strategy

- Grow our subscriber base

Must-have Skills:

- Strong experience in managing a team and delivering under tight deadlines

- Ability to conceptualize the type of content suitable for the intended objective

- High quality delivery without much iterations

- Very strong written and verbal communication skills

- Technical knowhow of blog writing, scripting, social media, website content etc.

- Ability to orchestrate most appropriate content type and flow for various users

- Strong knowhow of online community building

- Knowhow of B2C audience (parents and students)

- Good understanding of data and content metrics

- Considerable knowledge of current technology, trends, and developments in the field

Preference for Candidates:

- With entrepreneurial stints

- Who have lived, worked or studied abroad

- Who have worked in the Ed-Tech Space

Minimum Qualifications:

- 6+ years of experience working on areas related to driving engagement through content of various formats and various digital channels