Univariety - Manager - Product Marketing - SaaS (2-3 yrs)
SaaS Product Marketing Manager: Hyderabad
Job Description :
- Understanding the customers through detailed research
- Product positioning
- Formulating a robust communication and growth strategy for each of the products and working with different stakeholders in executing the growth plan
- Creating programs and campaigns that ensure strong retention and engagement on the platform
- Craft compelling messages across marketing channels - email, social media, BTL, etc.
- Plan and execute new product launches to B2B and B2C channels - presentations to large and small groups, seminars, workshops, etc.
- Achieve lead generation across product lines
Required Candidate profile :
- 2-3 years of relevant Product Marketing experience for SaaS products. MBA in Marketing is preferred
- Strong verbal and written communication skills
- Prior experience in content-led marketing
- Relevant experience in product launches and lead generation
- Ability to work in an unstructured environment
- Self-motivated and result-driven
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