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14/01 HR Team
HR at Univariety

Views:7177 Applications:617 Rec. Actions:Recruiter Actions:592

Univariety - Associate Vice President - Digital Marketing (4-8 yrs) Premium

Hyderabad Job Code: 785212

Responsibilities:

- Strengthen and evolve our digital marketing roadmap for every product and the company, overall Create and implement lead generation campaigns (paid and unpaid) for relevant TG to meet lead targets for all company products and services

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Measure ROI and KPIs and prepare budget

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales teams to increase client satisfaction through cohesive strategies

- Motivate digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Required Skills:

- Proven work experience in a senior position in Digital marketing

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Familiarity with web design

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills

Attitude:

- Leadership driven approach

- Self-motivated and target driven

- Team Player with the ability to coordinate across functions and levels

Women-friendly workplace:

Maternity and Paternity Benefits

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