Unique Group - Assistant Manager - Brand Development - IIM/ISB/MDI/FMS

Supporting the brand development and portfolio of upcoming hotel projects (Greenfield/ Brownfield) & conversion hotels via a new hospitality brand launch in the Indian sub continent.

Responsibilities :

1. The role would entail soliciting greenfield, brownfield and conversion Hotel projects and getting hotel projects under lease.

2. Assist the brand head in business plan execution, and strategies for aggressive growth in India. The brand canvas would cover Upper and mid-scale segment.

3. Represent the hotel acquisition and development group to oversee the pre-opening stage and ensure the brand compliance

4. Communicate effectively in between to brand and hotel owners.

5. Participate in the Strategy & Business Development initiative for the - NEW BRAND.

The role shall include following activities:

Brand Development:

a. Execution of B-Plan with 5-10-15 Years strategy in line with organization goals

b. Work extensively to establishing an Indian Brand with International appeal and Standards, with a potential of overseas launch in next 36-48 months.

c. Managing digital media (Including website, Social Media etc. through agencies/ in-house team)

d. Market positioning of the brand that is smaller (keys between 50-85), yet upscale. Experiential, upbeat, Concentrates on details, service standards, customer satisfaction and value for money

Acquisition & Development:

e. Networking with hotel owners in order to identify potential properties for the NEW BRAND.

f. Lead generation through various sources to identify potential projects.

g. Feasibility Study and Market Analysis for upcoming hotels & resorts.

h. Creating hotel pipeline as per the guidelines

i. Working closely with Technical Services team to ensure that the hotels are completed/ converted as per brand standards before handling them over to operations.

j. Working closely with the Acquisition Team in order to meet the targets

Qualification : MBA from a Tier - I Business School

- Hotel Experience is not mandatory

- This position requires travelling across India