Unacademy - Digital Marketing Manager

Digital Marketing Manager

1. Manage performance marketing channels to maximise relevant KPIs

2. Plan, create and execute campaigns end-to-end on all channel

3. Affiliate partner management

3. Innovate and lead new campaign ideas

4. Work with design and content teams to develop best-in-class marketing campaigns optimised for conversion, relevance and customer preferences

5. Acquire insights in online marketing trends in the industry and keep strategies up-to-date

6. Create & drive strategy with the right prioritisation of initiatives to deliver the highest returns on marketing spends

7. Work closely with the product and business team to implement strategies

8. Track and measure campaign level, ad-set level and ad level performance and determine actionable insights

9. Lead funnel building initiatives, user acquisition, conversion & retention of users

10. Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

11. Regularly optimise campaigns to continuously improve ROAS from the campaigns