Ultria - Content Specialist

DESCRIPTION :

- The Ultria Contract Lifecycle Management (https://www.linkedin.com/company/ultria/) division of Verdantis is expanding and looking for creative and energetic Content Marketing Specialists.

Reporting to the Head of Marketing, this individual would be responsible for :

- Creating customer oriented marketing material focused on the North American market

- Assisting in developing digital content marketing strategy

- Creating Brochures, Presentations, segmented Mailers, Cheat-sheets, How-Tos, Infographics, Case Studies to reflect brand and product specific messaging

- Developing Customer oriented product presentations

- Developing high impact communication collaterals for internal as well as an international audience

- Working closely with SEO agencies to manage third-party generated content

- Developing marketing material to further brand engagement with Consultants and System Integrators.

- Perform competitive analysis on an ongoing basis and create a unique positioning for our brands in the target segment.

- Using social media tools to create awareness and advertising for the brand externally

REQUIREMENTS :

Job Requirements :

- Excellent written and verbal business communication skills

- Heavy content writing experience for B2B industry - whitepapers, datasheets, factsheets, etc.

- Excellent people skills and an upbeat and enthusiastic attitude.

- Strong organizational skills and keen attention to detail.

- Knowledge about SEO is preferred though not essential.

- Strong computer skills.

- Good understanding of technical terms.

- Knowledge of Photoshop/ Corel Draw and collateral design will be a bonus

- Heavy content writing experience for B2B industry

Functional Area : Marketing

Key skills : Content marketing, MS office

Education : Graduate/ Post Graduate in Marketing or English

Experience : 3-7 years in similar profile

Compensation : As per industry standards

Location : Whitefield, Bangalore

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.