uFaber - Performance Marketing Manager

About : Ufaber Edutech

http://www.ufaber.com

Ufaber is an online marketplace where students learn in an ecosystem of world-class experts, live classes, webinars, self-paced courses, and blended learning programs. We are now kick-starting a unique program through which we are going to provide a sea of free courses curated from the best resources available worldwide. We envision it as a revolutionary move towards truly democratizing education. Ufaber.com is a well-funded EduTech startup, founded by serial entrepreneurs from IIT Bombay, with a view to change the way we learn, in every stage of our life. Technology has changed almost every aspect of our lives, but the way we learn is still the same. We are trying to change that.

Your responsibilities will include :

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Requirements :

- You have a degree in Marketing, Business Administration or related field.

- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.

- You are a highly goal-oriented individual and have excellent communication skills.

- You are open minded, curious and a strong problem solver.