uFaber EduTech - Manager - Performance Marketing

As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns on Google/ Meta / Adroll / Retarget / Adobe ad suite . You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.

Roles and Responsibilities :

- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

- Work with creative and marketing teams to test strategies and innovation.

- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications :

- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.

- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.

- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

- Outstanding presentation skills.

- Excellent written and verbal communication skills.

- Strong project management skills.

- Critical thinker and creative.

- Bachelor's/P.G degree in Marketing or relevant field.

Skills :

- Performance Marketing

- Digital Marketing

- SEM & SEO

- Paid Search

- Competitive Analysis

- Marketing

- Display Advertising

- PPC

- Marketing Automation

- Reporting