Udaan - Program Manager - East Region (3-5 yrs)
UDAAN is about making business easy in India, about making B2B commerce convenient and efficient. We believe B2B is the new B2C in India.
India has 50m+ SMBs, who form core of Indian economy and society. They are the entrepreneurial pulse of India. We believe internet is a great equalizing platform. We want to bring our energies together in bringing power of Internet to these millions of entrepreneurs.
Udaan is a B2B trade platform for small & medium businesses in India. It brings traders, wholesalers, distributors, retailers and manufacturers in India on to a single platform. At Udaan we are looking to create a fundamentally disruptive value proposition for small and medium businesses across India.
If you are a small and medium business in Food & FMCG, Clothing or Electronics, Udaan gives you the power to:
- FIND customers, suppliers & products across categories
- DEAL directly with businesses of interest & discuss trade
- BUY & SELL on your terms - with secure payments & smooth logistics
- GROW your network through repeats & relationships with like-minded parties
Udaan is poised to be to B2B trade what Whatsapp is to social communication and Facebook is to social networking!
- Lead all regional agenda on Staples category & drive category KPIs like (with RTMM):
- Depth of distribution by verticals
- PL launches and business development
- Drive buyer penetration of selected portfolio by city
- Custodian of entire regional calendar
- Drive regional staples in app monetization
- Build business insights around buyer/ market/ seasonality/ category & festive and drive business KPIs:
- Increase in transacting buyer base (dormant/ reactive/ new on boarding)
- Increase # of verticals bought by buyer
- Drive relevant sale events on and off app
- Sampling of staples amongst buyers
- Drive all in app merchandising with regional merch team