Udaan - Product Growth Role

Responsibilities:

- This will be more of product marketing, scale-up, digital acquisitions, growth marketing

- Drive growth of udaan capital products among MSME customers (retailers and small wholesalers)

- Fine-tuning marketing strategies in line with specific user segment needs

- Operationalizing current marketing / sales channels (especially digital marketing) and driving their effectiveness / efficiency

- Acquisition of MSMEs on udaan capital's tech products at scale and at low cost

Some pointers:

- Handle & own various new lightweight apps that we will develop and launch

- Be responsible for acquiring new users on the app

- Mostly through digital marketing, working closely with Marketing team

- Potentially look at alliances / partnerships with other apps - for cross-sell / promotions

- Look at the user-base of these apps, and monetize by cross-selling finance and other udaan products

- Understand what's working / whats not - and be ready to hit the market with product improvements (work with tech team)

- Target segment of users - retailers, merchants, small businesses, small wholesalers etc.

Functional Competencies :

- Product Thinking: Understand how our (tech) products help solve customer problems

- Digital Marketing: Ability to convert business acquisition objectives into digital marketing scope

- Customer Centricity: Understand customer business thoroughly

- Stakeholder Management: Plan digital marketing / acquisition strategy with core marketing teams

- Analytical Thinking: An analytical approach to problem solving is a must.

- People Skills: Ability to support peer group and mentor colleagues with lesser expertise/experience

- Decision making: Ability to make sound decisions making in area of expertise and see it to execution.

Candidate Profile

- Experience in driving / co-ordinating digital marketing for B2B / Retailer focused products

- Experience in sales / product management would be helpful

- Understanding of B2B / MSME / Retailer segment would be preferred.

- Start-up scaling experience would be helpful

- Strong analytical & communication skills