Udaan - Manager - Growth & Revenue - Staples - IIM/ISB/MDI/FMS

Department : Staples

Reporting : Head - West Staples

Buyer Retention :

- To develop features, programs to increase the pool of repeat & engaged buyers and continuously work on improving the ABS for the same.

- To understand the reasons for dormancy and re-engage the dormant buyers

- To improve the conversion% for new users and expedite the process of install>verify>purchase>repeat cycle for a new users.

- To develop ecosystem for up-sell, cross sell and down selling

- To define all the promotions/offers/reward programs in the category to increase buyer engagement as well as GMV for the category

Buyer Experience :

- To define quantifiable metrics for measuring buyer's experience

- Set up a process for feedback collection & information flow across multiple stakeholders to reduce the challenges faced by users.

- Work with Tech teams to create tools for improving buyer experience both on the Udaan app as well as on the FOS app to drive offline push

- Set up process with customer support team to resolve all the buyers concerns

Buyer Journey on the app :

- To understand the user flow on the app & work with product/tech team to design product features to enhance ease of buying

- To forecast the buyer's action based on historic data & define programs/features to reduce drop off

- To efficiently use all the tools for buyer communication to have adequate communication process in place, which will help buyer to drive things organically

Auxiliary revenues :

- Work on increasing the advertising revenue for the sellers/brands via app assets monetization

- Work on defining different seller engagement plans for eg: preferred partner/Platinum/Gold members/ Seller of the week/month etc, which should contribute significantly apart from the commission structure. This may include, free sampling, Offline activations etc

- Work on running sponsored programs for FOS/BD incentive to drive inorganic push for the seller.