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Udaan - Manager - Growth & Revenue - Staples - IIM/ISB/MDI/FMS (7-15 yrs)
Department : Staples
Reporting : Head - West Staples
Buyer Retention :
- To develop features, programs to increase the pool of repeat & engaged buyers and continuously work on improving the ABS for the same.
- To understand the reasons for dormancy and re-engage the dormant buyers
- To improve the conversion% for new users and expedite the process of install>verify>purchase>repeat cycle for a new users.
- To develop ecosystem for up-sell, cross sell and down selling
- To define all the promotions/offers/reward programs in the category to increase buyer engagement as well as GMV for the category
Buyer Experience :
- To define quantifiable metrics for measuring buyer's experience
- Set up a process for feedback collection & information flow across multiple stakeholders to reduce the challenges faced by users.
- Work with Tech teams to create tools for improving buyer experience both on the Udaan app as well as on the FOS app to drive offline push
- Set up process with customer support team to resolve all the buyers concerns
Buyer Journey on the app :
- To understand the user flow on the app & work with product/tech team to design product features to enhance ease of buying
- To forecast the buyer's action based on historic data & define programs/features to reduce drop off
- To efficiently use all the tools for buyer communication to have adequate communication process in place, which will help buyer to drive things organically
Auxiliary revenues :
- Work on increasing the advertising revenue for the sellers/brands via app assets monetization
- Work on defining different seller engagement plans for eg: preferred partner/Platinum/Gold members/ Seller of the week/month etc, which should contribute significantly apart from the commission structure. This may include, free sampling, Offline activations etc
- Work on running sponsored programs for FOS/BD incentive to drive inorganic push for the seller.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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