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08/04 Human Resource
HR at Udaan

Views:1179 Applications:354 Rec. Actions:Recruiter Actions:20

Udaan - Manager - Growth & Engagement (4-6 yrs)

Bangalore Job Code: 911723

- About Udaan:

Udaan is a B2B eCommerce platform that brings traders, wholesalers, distributors, retailers, and manufacturers in India on to a single platform. Our goal is to make - doing business- easy in India & make B2B commerce convenient and efficient.

Udaan Capital

MSME financing is a $380 Bn opportunity as per the World Bank. However, less than 10% of MSMEs have access to working capital loans from FIs and a majority of MSMEs receive invoice credit from their suppliers. A trade platform like udaan is uniquely positioned to formalize & scale trade credit.

Udaan Capital is bridging this gap by offering credit products for buyers and seller on and off the udaan platform.

About the Role :

The candidate would be part of the udaanCapital team that is building exciting working capital management products for small & medium businesses (SMBs). The flagship product - i.e udaanCapital app helps businesses manage their collections process and receive payments faster.

This candidate would play a central role in udaanCapital's journey to become a preferred working capital partner for SMBs. We are targeting SMBs - including manufacturers & traders across industries ranging from electronics, textiles, industrial, FMCG etc.

In this role, the key objective is to drive engagement/usage of udaanCapital app among customers (mostly sellers) through a combination of initiatives. The initiatives could be:

- Solving problems in unlocking non-linear growth,

- Combine problem solving, data analytics, customer insights, project management and drive execution of new initiatives.

- Develop innovative growth hacks to drive user growth and engagement through various channels and programs

- Analysing user journeys to identify actionable insights and recommendations, followed by quick experimentation via A/B testing on traffic/funnel enhancement to derive immediate impact on KPIs

- Developing an understanding of user personas through one-on-one customer interactions and secondary research to fuel all our marketing efforts

- Collaborate and work with various teams (design, content, acquisition, product and marketing) to implement experiments and roll out features on an ongoing basis

- Being a strong leader, customer champion, creative thinker and problem solver

The role should be exciting for those looking to be part of a hyper-scale up (think 100X) plan. It gives an opportunity to contribute in business building at an early stage with active engagement with senior management at udaanCapital.

Candidate Profile & Functional Competencies :

- Overall 4-6 years of experience with 3-5 years of work experience in - growth hacking/ digital marketing in a fast-paced tech organisation

- Experience of working with product-based companies will be preferred

- Understanding of financial products is a plus

- Working knowledge of SQL and other analytics tools are a plus

- Proven ability to develop creative solutions for ambiguously defined problems

- Experience of designing and launching new business programs from scratch, from ideation phase through executive buy-in to post-launch optimization

- Excellent communication & interpersonal skills

More About us


Founded in 2016, we operate across categories including lifestyle, electronics, home and kitchen, staples, fruits and vegetables, FMCG, toys, and general merchandise. Our platform enables small manufacturers, farmers, mills, and brands to market and sell their products across the country with 100% payment security and complete transparency. While doing so, it enables small businesses such as shopkeepers, kirana, restaurants, street vendors, chemists, offices, small factories, contractors, etc. to source from a large selection of products at the best prices from all over the country through the udaan App. Our e-commerce platform has enabled logistics and provides fast, low-cost, low-wastage, highly-reliable shipping and delivery of products across India. udaan Capital, the Non-Banking Finance Company (NBFC) arm focuses on Small and Medium Enterprise (SME) financing services, provides financial products for sellers and buyers to grow their business. udaan is headquartered in Bangalore and has a network of over a million retailers across 900+ cities connected to over 20,000+ sellers.

Follow us on LinkedIn to learn more about us & stay updated with what's happening at Udaan !!

To become part of our growth story, visit our career website https://careers.udaan.com/#!/ and apply to relevant opportunities that are open at the moment !!

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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