Udaan - Lead - Employer Branding

udaan - Employer Branding Lead role

About udaan:

- Udaan is about making business easy in India, about making B2Bcommerce convenient and efficient. We believe B2B is the new B2C in India.

- India has 50m+ SMBs, who form core of Indian economy and society. They are the entrepreneurial pulse of India. We believe internet is a great equalizing platform. We want to bring our energies together in bringing power of Internet to these millions of entrepreneurs.

- Udaan is a B2B trade platform for small & medium businesses in India. It brings traders, wholesalers, distributors, retailers and manufacturers in India on to a single platform. At udaan we are looking to create a fundamentally disruptive value proposition for small and medium businesses across India.

Founders Profile:

Amod Malviya: Alumnus of IIT Kharagpur. Ex CTO at Flipkart. He was responsible for building Flipkart's Techstack across functions from scratch. He is one of the most renowned leaders in the tech space in India and is a major proponent of Open source.

Sujeet Kumar: Alumnus of IIT Delhi. Ex-President (COO) at Flipkart. Third Employee at Flipkart and established the business from scratch. He led business, and supply chain and was responsible for introducing COD in India and also set up Flipkart's own supply chain network Ekart.

Vaibhav Gupta: An alumnus of IIT Delhi and Darden School of Business. Ex McKinsey and Ex SVP Finance, Analytics and Strategy at Flipkart. Led product, supply chain, business finance and strategy.

Function: HR

Location: Bangalore

Reports to: Lead - COE, Employer Branding & Campus Relations

Team Composition: One or two

Travel Frequency: None

Role Context:

We are looking for a young, smart and customer-obsessed leader to lead the Employer Branding program for udaan. This is a critical role for growth of the organisation given the exponential expansion plans at hand.

The incumbent will be responsible to position udaan as a great place to work in order to attract, engage, and hire the best candidates. Highlight the key differentiators that set udaan apart from competitors. Develop and project the employee value proposition. Leverage candidate-facing communications and, social and digital media to convey the corporate culture and employee experience at udaan.

Job Responsibilities:

- Build, establish and leverage our employee value proposition to create flexible, targeted marketing messaging while still staying true to the organisation culture.

- Position udaan as a great place to work in order to attract, engage, and hire the best candidates. Improve the overall candidate experience.

- Develop candidate-facing communications and social and digital media engagements, for udaan as both - a brand strategy and candidate generation tool to drive engagement strategies and metrics. Maintain a consistent social & digital media content schedule to drive and keep an engaged external audience. Share content across all the different platforms with a focus on building quality and consistency of messaging.

- Build udaan's careers website along with a strategy to establish udaan's employer brand presence on the site while staying consistent with udaan culture and employee experience. Create dedicated career pages and content for roles, communities and networks of udaan.

- Establish udaan's employer brand style guide, w.r.t colour, text, photography, and other visual elements to create a consistent brand across all media. Regularly refresh branding across all digital channels, including the careers page, social media and job boards. Create print and digital marketing materials including but not limited to banner ads, social media posts, print advertisements, flyers, posters, and event materials.

- Conduct marketing research to support any required project and, keep updated with the latest current trends and guidelines.

KRAs of the Role:

- Establish the employee value proposition in sync with udaan culture. Further, align the employee experience at udaan with it.

- Share candidate-facing communications and, social and digital media engagements across all platforms.

- Enhance udaan's reputation as a great place to work among the potential candidates.

- Create udaan's careers website and establish udaan's presence across channels.

- Establish udaan's employer brand style guide and regularly refresh branding across all digital channels.

Functional Competencies:

- Collaborative skills: The role requires the incumbent to work closely and coordinate with the Internal and external teams to create success. S/he should be able to seamlessly navigate these relationship dynamics in a high growth, young, agile business environment.

- Team management: Lead and manage a team, typically delivering results through others.

- Accountability: Accountable for results in line with business plan. Responsible for budgeting, medium-term planning and objective setting.

- Out of Box Thinking: Provide and implement business-focused solutions within time/cost restraints. Demonstrate original thinking in execution of role.

- Attention to detail: High attention to detail with commitment to accuracy & process.

Candidate Profile:

- Must have a minimum of at least 4 to 6 years of demonstrated experience of working in process-oriented and high quality work environments.

- Experienced in running employee value proposition and employer branding programs of strong brands.

- Should have had strong experience of handling various social media properties and platforms.

- MBA Education background from a premier tier 1/ 2 business school is preferred.

- Strong interpersonal and influencing skills.

- Excellent oral and written communications.

- Excellent working knowledge of Microsoft PowerPoint and Google Slides.

Posted by Abhishek Chauhan, Human Capital, udaan