About udaan Founded in 2016 with a vision to 'transform the trade ecosystem in India leveraging technology,' udaan is India's largest business-to-business e-commerce platform. It has operations across categories including fruits and vegetables, FMCG, staples, lifestyle, electronics, home & kitchen, pharma, toys, and general merchandise. udaan is solving core trade problems faced by small and medium businesses, that are unique to India, through its unique India-fit low-cost business model by leveraging technology and bringing the benefits of eCommerce to them. It is a one stop shop for all business requirements in the b2b space. udaan has built inclusive tech tools for Bharat, specially catering to the needs of brands, retailers, and manufacturers, providing them a level playing field to scale, trade and grow businesses. Role Description Function: Digital Marketing/Category Marketing Sub Function: FMCG Reports to: Head-Customer Experience What will YOU be responsible for? - Lead the creation, execution and delivery of all marketing plans including communication for Udaan FMCG business - Partner with Strategic Partnerships and Category team to develop the Joint Business Plans for big FMCG companies, sell to them, and execute the plans with excellence - Own the entire marketing plan that drives discover-select-conversion for all focus brands/portfolio - Collaborate with ad-sales to ensure the brand investments are as per objective and within ACOS guardrails - Build and review the buyer value proposition, drive awareness of FMCG offering amongst buyers and reinforce the value proposition - Provide his/her expertise in defining and refreshing the buyer experience by partnering across the Udaan eco-system to co-create amazing experiences and drive visible changes in buyer behavior - Partner with the Product team to develop monetization & other app assets that step change customer experience and Udaan performance What do YOU need to bring to the table? Educational & Functional Competencies - Any previous marketing experience especially in an e-commerce and digital world is must - 4+ years of experience with a background in marketing/product management/analytics or growth orgs would be ideal and preferred. - Candidate should be MBA or from communications background from top-tier institute Interpersonal Skills Entrepreneurial: The role requires the individual to be extremely passionate to build a startup, spot key opportunities, act fast and grab them. Set high standards: The role requires the individual to learn at a rapid pace and set new standards for yourselves and others. Deep dive: Experience in predictive data analytics leveraging big Data. The role requires the individual to be comfortable in processing and analyzing volume of multiple data streams to deliver customer delight and organization goals. Team player: The role requires the incumbent to work closely and coordinate with the Internal and external teams to create success. She/he should be able to seamlessly navigate these relationship dynamics in a high growth, young, agile business environment. Results oriented: The role requires on deliver on short-term goals and long-term milestones set by business with efficacy. Structured thinking: The role requires to breakdown the problem in smaller parts and drive structural solves Self-driven Attitude: You have superior organizational skills, integrity, and great follow through on tasks. You don't get overwhelmed easily. Naturally curious: You are innovative, extremely creative, analytical, and constantly challenging the status quo. Graceful: You are self-aware, well-spoken, and humble. You will be the face of Udaan. You are fun to work with and excited about building something awesome for SMB's in India. What WE Offer? - Hybrid work model - Robust insurance policy (medical, accidental) - Self-improvement course benefits - Car lease through vendors - Gratuity Follow us on LinkedIn to learn more about us & stay updated with what's happening at Udaan!!

Bangalore

Udaan - Digital Marketing/Category Marketing Manager - IIM/ISB/FMS/MDI/XLRI 

Udaan - Digital Marketing/Category Marketing Manager - IIM/ISB/FMS/MDI/XLRI  ,Job Description for Udaan - Digital Marketing/Category Marketing Manager - IIM/ISB/FMS/MDI/XLRI  in Udaan in  Bangalore for (4-8) years of experience. Apply Now!

Job Description for Udaan - Digital Marketing/Category Marketing Manager - IIM/ISB/FMS/MDI/XLRI  in Udaan in  Bangalore for (4-8) years of experience. Apply Now!