02/11 Human Resource
HR at Udaan

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Udaan - Demand Lead/Supply Lead - FMCG/Food (3-12 yrs)

MP Job Code: 861298

About Udaan :

UDAAN is about making business easy in India, about making B2B commerce convenient and efficient. We believe B2B is the new B2C in India. India has 50m+ SMBs, who form core of Indian economy and society. They are the entrepreneurial pulse of India. We believe internet is a great equalizing platform. We want to bring our energies together in bringing power of Internet to these millions of entrepreneurs. 


Udaan is a B2B trade platform for small & medium businesses in India. It brings traders, wholesalers, distributors, retailers and manufacturers in India on to a single platform. At Udaan we are looking to create a fundamentally disruptive value proposition for small and medium businesses across India.

If you are a small and medium businesses Food & FMCG, Clothing or Electronics, Udaan gives you the power to :

- FIND customers, suppliers & products across categories

- DEAL directly with businesses of interest & discuss trade

- BUY & SELL on your terms - with secure payments & smooth logistics

- GROW your network through repeats & relationships with like-minded parties

Roles and Responsibilities :


Supply Lead :

- Business Development is core to growing business via Sellers on Udaan. This team is responsible for the business growth of Udaan and our seller partners. The team drives product adoption and evolution to ensure Udaan becomes relevant and the obvious choice for trade to all businesses in that category.

In this role you will be the face of Udaan :

- Responsible to drive Top line and Bottom line in alignment with the company strategy and for respective category

- Assortment planning through Market visits by understanding buyer insights, seasonality changes, brand and competition strategies

- Finalizing right mix of supplier/distributors to meet geographical sales demand with periodical review on brand performance and driving vendor relation

- Developing joint plans with suppliers to ensure appropriate investment budget for enhancing category growth and the return on investment for mutual benefits

- Plan and design the launch of new product line. Monitor and evaluate success of launches

- Develop quarterly marketing calendar & manage various activations for category development like promoter's activity, sampling, mega displays, flyers, and newspaper ads, various seasonal and festive events in line with same

- Assessing business performance by maintaining tracker to analyze GMV, sales achievement for events, promotions and product launches

- End to end ownership of sellers- business ensuring good fill rates, in-stock rates, vendor reconciliations, customer escalations and other operational issues

- Drive category growth through innovation and new initiatives

Demand Lead :

- Building the entire demand function across multiple cities from scratch

- Understanding the different types of buyer cohorts

- Acquiring different types of buyers and generating business from them

- Hiring a field team and managing them

- Problem solving for every single type of buyer cohort separately

- Creating tracking mechanisms to derive maximum efficiency out of the sales team

- Working closely with supply and operations team to ensure high customer retention and revenue growth

- Key account management with high ticket buyers

- Manage a multi-layered team of 40-50 people and be responsible for their performance. Also, guide them on the best practices and way ahead

What you will need :

What we are looking for:

- A degree in engineering, economics or similar field with MBA in General Management from Tier1 institutes

- 2 - 6 years of experience in Business Development, Category management or Key Account Management

- A demonstrated record of leading team, hiring talent, team development

- Excellent data analysis, data interpretation and first party problem solving approach

- Ability to take initiative in a constantly changing work environment and a generalist do-what- it takes mind-set

- A demonstrated record of positively owning and leading initiatives and continuous process improvement mind-set

- Self-driven. You have superior organizational skills, integrity and great follow through on tasks.

- You don't get overwhelmed easily

- Naturally curious. You are innovative, extremely creative, analytical and constantly challenging the status quo

- Graceful. You are self-aware, well-spoken and humble. You will be the face of UDAAN

- You are fun to work with and excited about building something awesome for SMB's in India

Location: Indore & Jabalpur

BOTTOMLINE : You have to be ready to hustle! You must be excited to get your hands dirty and become the growth catalyst of Udaan.

Women-friendly workplace:

Maternity and Paternity Benefits

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