Udaan - Demand Lead - Electricals

About the role:

The Zonal Demand Lead role is core to growing business on Udaan through acquisition, retention and wallet share growth with Relevant Buyers for the Category. The role will lead the Demand agenda and deployment of the GTM strategy in the assigned geography. Core deliverables of this role would be Scale of business across Topline and Buyers base, Revenue attainment through delivery on portfolio mix goals and leakage reduction, Cost of sales optimization and Customer experience delivery.

What you will need:

- Ability to communicate effectively and drive alignment on the goals/ targets, why and how of what must be done.

- Being able to distil strategy into discrete executable actions.

- Super focused on customer experience

- Timely and effective for recruitment, training, and performance management of the team

- High comfort in working with frontline teams on a day-to-day basis.

- Interpreting and analyzing data to understand problem sharply.

- Ability to work collaboratively with other support functions (Marketing, Finance, HR, Logistics, Business Operations)

What you will do:

Develop a deep understanding of the category on dimensions of:

- Market and Sub-Category opportunities

- Product and Price segments

- Buyer profiles

- Design and execute on all demand problem statements to help scale the category rapidly.

- Buyer acquisition

- Wallet share

- Frontline efficiency and effectiveness

- Depth and width selling

- Understand drivers of buyer engagement and buyer experience and drive it with passion.

- Work cross-functionally (supply, operations, credit,) to problem solve and solution the various needs of the business.

- Ideate, implement, and deliver high impact.