Udaan - Demand Head - Electricals

About the role:

Critical position combining forward thinking and business leadership with high impact execution. This role will lead the formulation and deployment of the GTM approach for the category to help scale rapidly and effectively. The individual will be responsible for business development across all key axes of - markets, product categories, and channel segments. Developing a high-performance team and building repeatability into the business will be one of the key outcomes expected.

Key Result Areas:

- Scale: GMV, Buyer base, Buyer retention

- Profitability: Portfolio mix, priority brands

- Revenue leakage: RTO %

- Manpower cost of sales

What you will need:

- Ability to demonstrate leadership with high energy and ability to strongly influence teams and individuals.

- Being able to distil strategy into discrete executable actions.

- Super aligned on customer experience

- Team capability development and performance management

- Identify opportunities by connect the dots with market insights and data

- Ability to work collaboratively with other support functions (Central and cluster Demand teams, Marketing, Finance, HR, Logistics, Business Operations)

What you will do:

Develop a deep understanding of the category on dimensions of:

- Market and Sub-Category opportunities

- Product and Price segments

- Buyer profiles

- Design and execute on all demand problem statements to help scale the category rapidly.

- Buyer acquisition

- Wallet share

- Frontline efficiency and effectiveness

- Depth and width selling

- Understand drivers of buyer engagement and buyer experience and drive it with passion.

- Work cross-functionally (supply, operations, credit,) to problem solve and solution the various needs of the business.

- Ideate, implement, and deliver high impact.