Udaan - Customer Life Cycle Manager

About The Role

- Own and shape customer focus for the growth org: Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations.

- Own the customer lifecycle strategy: Own the business goals end to end, coordinate with multiple cross functional teams to deliver results

- Product Innovation: Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these for improving the product in alignment with the business goals.

- Focus on User Experience: Attention to detail with an ability to work with user product designers and usability experts to deliver habit-forming product thesis and strategy.

Your Key Responsibilities:

- Understand the complete customer journey and ideate around initiatives to improve user engagement & share of wallet:-

- Work closely with product, UX, sales, operations, category management teams to improve customer experience at each stage of the purchase process.

- Conduct user research to understand the gaps in the product, business and customer experience

- Identify levers and opportunities to drive growth, and build and deploy experiments to capitalise on these opportunities. Use business understanding & data to identify what works and scale up/down experiments accordingly.

- Define and influence the roadmap for product to increase frequency of purchase and new product discovery.

- Develop the right promotion/loyalty programs to deliver buyer engagement, deeper share of wallet and dormant buyer activation.

- Identify the best communication at the best time using the best channel to nudge a user towards conversion

What To Bring:

- 3-4 years of experience with a background in product management/analytics or growth orgs would be ideal and preferred.

- Experience in consumer internet orgs with fast paced and accelerated growth trajectories is a plus.

- Candidate should be able to exhibit a strong experimentation and iterative product led growth framework.

- Depth of understanding of ad-tech/mar-tech would be a strong enabler for success and hence a sought-after trait.

- Ability to develop a strategic framework is a must.