Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
09/06 HR
HR at HIVELOOP TECHNOLOGY PRIVATE LIMITED

Views:1637 Applications:315 Rec. Actions:Recruiter Actions:33

Udaan - Area Sales Manager (2-6 yrs)

Chennai Job Code: 1108463

About Udaan :

Founded in 2016 with a vision to 'transform the trade ecosystem in India leveraging technology,' Udaan is India's largest business-to-business e-commerce platform. It has operations across categories including fruits and vegetables, FMCG, staples, lifestyle, electronics, home & kitchen, pharma, toys, and general merchandise.

Udaan is solving core trade problems faced by small and medium businesses, that are unique to India, through its unique India-fit low-cost business model by leveraging technology and bringing the benefits of eCommerce to them. It is a one-stop-shop for all business requirements in the b2b space. Udaan has built inclusive tech tools for Bharat, especially catering to the needs of brands, retailers, and manufacturers, providing them a level playing field to scale, trade, and grow businesses.

Learn more about us: https://udaan.com/

About the team :

Advertising at Udaan is divided into two parts (a) Up-sell - Brand/seller advertising on the platform (b) Cross-sell - SME-focused 3rd party advertisers and financial institutions advertising to our customers. We use a multi-channel approach for advertising: (a) Digital advertising on Udaan's app assets (b) Google/Facebook and CRM (c) Below the Line offline marketing activities.

The Central Ad Monetisation team :

(a) works with category teams to drive Up-sell ad revenues - establish Ad efficiency, process improvements, product changes, innovative channel ideas, and overall Ad capability development.

(b) handles the P&L responsibility of cross-selling Ads - brings new advertisers on board, ensures ad execution and reporting of results.

About the ROLE :

We are looking to hire a Program Lead for this team to handle (a) Program management for Up-sell Ads (b) Drive P&L of cross-sell Ads (c) drive product management for Ads overall. This is a unique central role that will give you the experience in P&L ownership, program management, product management, and a zero-to-one journey of B2B e-commerce Ads at Udaan.

Function : Category Management

Sub Function : Electronic

Reports to : Regional Sales Manager

Role Description :

- Provide category leadership for the portfolio(s) assigned, within the geographic region assigned. Develop deep buyer, market, and category level insights and partner with various teams, to drive the sustainable and profitable growth of udaan

- Drive planning & execution of category and subcategory level business plans for the month, quarter, and year. Ensure the achievement of targets set, and an optimal portfolio mix to ensure profitability

- Maintain the highest level of on-ground team execution hygiene and productivity

- Minimize the overheads to have maximum profitability from the business

- Responsible for the end-to-end customer lifecycle and continuously works on improving it

- Drive Numeric & Weighted Distribution coverage as per plans, ensuring the acquisition of new buyers onto the platform, as well as their repeat monthly purchase behavior

- Capture a higher category share of wallet by influencing enabling factors like fit-to-market selection and pricing on the platform, adequate credit assignment, multi-level engagement from BDE, RLs, and self, etc

- Plan and successfully drive the execution of all cyclical marketing inputs, new launches, DTR brand, and private label launches, and all other key initiatives

- Set stretch goals for self and team, and drive execution to actualize the same

- Ensure the regular and productive deployment of a right-sized team (BDE, RLs) to ensure effective buyer coverage and execution of all other deliverables

- Optimize the cost of doing business, while maximizing the GMV throughput per FOS

- Drive the people development agenda, in terms of setting up people for success by providing them the right foundation to deliver on the expectations of their roles and create the right on-the-job coaching framework to raise their level of performance

Location: Chennai

What do WE offer?

Hybrid work model

Robust insurance policy (medical, accidental)

Self-improvement course benefits

Car lease through vendors

Gratuity

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.