Udaan - Area Sales Lead

About Udaan:

udaan is a B2B ecommerce platform that brings traders, wholesalers, distributors, retailers, and manufacturers in India on to a single platform. Our goal is to make 'doing business' easy in India & make B2B commerce convenient and efficient.

udaan Capital is the NBFC arm of Udaan & offers credit services to buyers and sellers on and off udaan's B2B ecommerce platform to grow their business further. This space is largely untapped with less than 10% of MSMEs having access to working capital loans from financial institutions. In this way, udaan is uniquely positioned to formalize &scale trade credit.

Job Responsibilities :

- Acquiring Mid scale Anchors (Distributors, Wholesalers, Manufacturers etc.) for providing invoice financing solutions for their Dealers and Retailers

- Acquiring customers - directly as well as though channel partners for working capital management products

- Being the brand ambassador of udaan and udaan Capital - demonstrate the highest level of integrity, responsiveness and customer centricity and tirelessly advocate for adoption of products/services of udaan Capital and udaan with anchor partners

- Responsible for portfolio building and managing the network of leads received via anchors by coordinating with the Sales and Central Underwriting teams

- Maintaining the health of the portfolio and ensuring profitability of the loan book

- Partnering with key stakeholders of the Anchors and growing the relationship to capture higher penetration of the program

- Collaborating with Product, Technology and Policy teams to improve the value proposition of the product and further improve the user experiences

KRAs of the role :

- Anchor Acquisition - Acquiring Mid scale anchors for invoice financing solutions

- Book Building - Working with anchor and Partnering with internal teams effectively to drive higher conversion of leads to borrowers and driving utilization and AUM building by coordinating with Anchor

- P&L Management - Negotiating right commercials with Anchors, optimizing the lead to borrower conversions, and keeping delinquencies under tight control by effective program management by partnering with internal and external stakeholders

- WCM Customer acquisition- directly and through channel partners

Functional Competencies :

- Customer Centricity and Problem Solving: Understanding the industry nuances and customer requirements in detail and thereby offering customized lending solutions

- Stakeholder Management: Ability to collaborate with diverse external and internal stakeholders to onboard and scale Anchor programs

- Cross Functional Integration: Coordinate with Sales, Central Underwriting and Product teams to continuously upgrade the Customer Value Propositions and drive better user experience

- Perseverance: Individual need to be confident, self-starter and enthusiastic with a strong sense of self-discipline, drive, and urgency

Candidate Profile :

- 5-6 years of Sales/BD background with a proven track record of target achievements

- Demonstrate excellent stakeholder management and collaboration skills to work in a highly fast paced environment

- Passionate about problem solving with 1st principle approach keeping customer as the focus

- Basic understanding of Supply Chain Financing and SME lending

- The role involves good amount of field sales and travelling, the candidate should be ok with that