Typeset - Digital Marketing Manager/Growth Head

Looking for an experienced Digital Marketing professional with a proven track record in building and delivering high performance growth strategies.

Responsibilities :

1. Lead the Growth Marketing team and impact Typeset's growth trajectory as a leader within the organization.

2. Lead funnel optimization strategy and prioritize roadmaps of growth product features with Product and Engineering team leads.

3. Build and deliver growth forecasts, partnering with Product Leads to refine scenarios based on company revenue & CAC projections.

4. Refine experimentation program and build on existing frameworks with Product, Engineering and Data.

5. Lead all performance marketing; build and expand core channels including but not limited to SEM, SEO, display, and paid social to drive growth.

6. Ability to explore strategic initiatives with other business partners.

7. Identify and Manage native and partner-based marketing opportunities

8. Conduct market research to find answers about consumer requirements, habits and trends

9. Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Qualifications:

1. Minimum of 3 years experience driving revenue and user growth for a brand, B2C Product startup a plus

2. You believe a Growth team's core objective is to accelerate value and reduce friction within the product.

3. You believe in rapid prototyping, releasing tests to production frequently and iterating constantly.

4. You love to test hypotheses and continually learn from different product experiments.

5. You have excellent analytic skills and an ability to interpret data to drive actionable insights.

6. Exceptional leadership capabilities; capability to build, manage and lead growth teams.

7. Expertise in growth forecasting; building multi-channel growth models required

8. You can contribute work independently as well as partner with others and work well within and across teams.

9. Belief in growth as a system, not just one off tactics or - growth hacks-

10. Exceptional command of data; ability to pull from structured and unstructured sources and model out

11. Deep understanding of SEO and components of both onsite & offsite optimization

12. Proficiency in several paid digital channels and willingness to learn about new ones

13. You are comfortable in a dynamic, fast-paced work environment operating against tight timelines.