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09/01 Madhava Varma
Senior Manager - Talent Acquisition at TVS Credit Services LTD

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TVS Credit - Senior Manager - Marketing Research (6-8 yrs)

Chennai Job Code: 1203821

About TVS Credit Services LTD:

As part of the $8.5 billion TVS Group, we have inherited a legacy of trust, value and service. TVS Credit has embarked on an ambitious vision to scale its book 10X in 10 years and be amongst the top 10 NBFCs in the country.

As part of the plan, TVS Credit is looking to institutionalise and improve systems and processes by leveraging the might of technology & analytics across the organisation to enable agile decision-making to power growth.

Job Description:

- Preparing consumer insight reports based on detailed primary research and secondary research for helping management in strategic decision making

- Conceptualizing the consumer insight strategy and plan, managing all the core insight tools and being responsible for the relationships with external agencies and vendors

- Ensure the timely conduct of various market research and market intelligence studies for effective decision making including reports

- Ensure the conduct of product-specific research in terms of market potential, competitor activities, competitor pricing, competitor services etc and forward the same to the respective product head

- Ensure timely preparation of quality research reports for effective decision making

- Timely preparation and submission of various market research reports (customer preferences, market / industry trends, pricing strategies) to the senior management

- Conducting Annual Tracks- like Brand Track, Customer Caps, and CSAT - for retail customers and dealers

Job Requirements:

- MBA/PGDM from Tier I/II B-School

- Minimum 6+ years in Research Management Role. Preferably minimum 2 years experience with a research agency

- Strong understanding of Consumer / Channel partners' behaviour and marketing

- Hands-on exp in Experimental, non-experimental and quasi-experimental research designs

- Good in Sampling theory and practice, Survey research and questionnaire design

- Basics of data processing, tabulation and data management

- Exposure to Fundamentals of inferential statistics, descriptive statistics & qualitative research methods

- Exposure to the Usage of Technology to conduct large-scale research

- Experienced in Employee Surveys

- Good in Report writing, ability to give & take effective briefs

- Strong reporting and presentation skills along with probing & interviewing capabilities

- Critical thinking and analysis

- Meticulous planning and execution

- Ability to analyze information from various sources

- Ability to draw patterns and inferences from large data sets

Women-friendly workplace:

Maternity and Paternity Benefits

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