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25/11 Madhava Varma
Senior Manager - Talent Acquisition at TVS Credit Services LTD

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TVS Credit - Senior Digital Marketing Manager - MarTech (8-10 yrs)

Chennai Job Code: 1342133

About TVS Credit Services LTD:

As part of the $8.5 billion TVS Group, we have inherited a legacy of trust, value and service. TVS Credit has embarked on an ambitious vision to scale its book 10X in 10 years and be amongst the top 10 NBFCs in the country.

As part of the plan, TVS Credit is looking to institutionalise and improve systems and processes by leveraging the might of technology & analytics across the organisation to enable agile decision-making to power growth.

Job Purpose:

To lead the projects / programs to transform performance marketing and digital experience across the customer journey from pre-lead to loyalty by leveraging the Digital Technologies, AdTech, MarTech, SmarTech and Digital Platforms.

Key Responsibilities:

- Working very closely with internal and external stakeholders for developing strategy and business case for digital solutions for digital customer experience.

- Collaborate with different business teams to design the platform & solutions that will have an appreciable return on investment and be easy to manage and scalable.

- Influence the business CXO to fast-track the adoption of new digital solutions and challenge the existing way of working

- Understand different technology landscapes and create scalable platforms

- Design digital road map in partnership with businesses, identify solutions and manage the implementation to enable businesses to achieve their end goals

- Launch and drive adoption of emerging technologies for end-to-end sales enablement across channels

- Provide thought leadership for new technology capabilities and tools for performance marketing

- Managing the different Digital Marketing agencies (UI/UX design, MarTech Platforms, Analytics etc.)

- Keep abreast of any latest technology and industry trends, and any updates in technology that may impact customer experience

- Track and report all project-related tasks and escalations

Job Requirements:

- MBA - Marketing Tier II or III B- School, at least 2 Digital Marketing Certifications

- 12 + Years of overall experience with 5 years of experience in Digital Marketing

- Demonstrate a deep understanding of digital technologies, AdTech, SmarTech and MarTech implementation

- Strong understanding of tools and technologies for digital marketing web and mobile platform development (Should have prior experience in managing end to end of website and app development)

- Experience in Marketing Cloud-based campaign automation and hyper-personalization (Like experience in Salesforce Marketing Cloud, Net core Marketing Cloud, Webengage, Moengage, Adobe Marketo etc.)

- Understanding of SEO/ASO landscape and platform optimization strategy. (Proven track record of Growth Marketing through organic channels)

- Experiencing B2B might be 2C commerce that is marketplaces and D2C model with Omnichannel integration. (Understanding of the backend systems of digital platforms)

- Working knowledge of web analytics and MMP tools (GA4, GA360, Adobe Analytics, Apps flyer, firebase or Kochava)

- Should have a strong understanding of data and digital analytics. (Propensity and optimization- Predictive model deployments)

- Strong project and stakeholder management skills

- Experience in working with different digital marketing agencies of various scales.

- Strong interpersonal relationship management skills

- Good communication Skills (Verbal & Written)

- Attention to Detail & Innovative

- Good Leadership Qualities

Women-friendly workplace:

Maternity and Paternity Benefits

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