Head - Content Marketing ABOUT TURTLEMINT : Turtlemint is one of India's largest InsureTech companies. Launched in 2015, Turtlemint works on educating customers and helping them research across all segments of insurance. It also has its own network of advisors who are empowered with all necessary training, tools and license to sell insurance and other financial products like Mutual Funds, Loans and e-Gold. It has a wide multi-brand distribution network through its multi-language mobile application - MintPro&nbsp; - With an advisor network of over 65,000 that caters to 500,000+ customers across 800 cities in India, Turtlemint today has an overwhelming majority of Indian insurance companies as its partners. With a goal to improve the skill and knowledge of the Insurance advisor community, it has invested in technology offerings, online trainings and shareable content. The Mumbai-based Startup has been funded by Sequoia Capital, Nexus Venture Partners and Blume Ventures. Explore more about us on - www.turtlemintmoney.com and www.turtlemint.com Https://www.thehindubusinessline.com/companies/turtlemint-closes-25-million-funding-round-led-by-sequoiaindia/article26011187.ece JOB ROLES AND RESPONSIBILITIES : - The Category Marketing Manager will be responsible for all acquisition + retention marketing activities for key business vertical(s).&nbsp; Key responsibilities include : - Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. - This role requires a brand publisher mind set - the create the content our audience is looking for and then to optimize the path to conversion - Cross functional collaboration to deliver an effective content marketing strategy and editorial plan. - Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. - Editorial calendar and organization workflows must be developed and managed. - Measurement and optimization of the program will be required on a regular and ongoing basis - Managing creative resources including designers, writers, and other agency personnel - Integration of content programs with brand campaigns to drive brand to demand. REQUIREMENTS : - 7-8 Years hands on experience in building B2C or B2B brands in the digital domain. - Experience creating content for the web and growing a social audience - Editorial mindset that seeks to understand what audiences consume and how to create it - Ability to analyze and present content and social performance - Experience with quora, wordpress, reddit, Slideshare, and the top social channels - Experienced in content dissemination platforms like outbrain, taboola etc Location : Mumbai, India Age : 28+ Education : Post Graduate

Mumbai

Turtlemint - Head - Content Marketing 

Turtlemint - Head - Content Marketing  ,Job Description for Turtlemint - Head - Content Marketing  in Turtlemint in  Mumbai for (7-8) years of experience. Apply Now!

Job Description for Turtlemint - Head - Content Marketing  in Turtlemint in  Mumbai for (7-8) years of experience. Apply Now!