JOB ROLES AND RESPONSIBILITIES The Campaign Marketing Analyst will be responsible for working with Marketing, Content and Performance Marketing Specialists to ensure Cross - Channel communication strategy for the customers. Key responsibilities include: - Plan and execute down the funnel interactions for Turtlemint customers acquired from multiple channels. - Lead Customer Activation and customer experience initiatives across business verticals. - Drive Mobile App installs, usage &amp; retention within core base. - Prepare weekly reports, analyse data and campaigns and improve the cost of retention. - Identify channels, tools and trends and optimize spend and performance based on the insights. - Measure and report performance of all campaign marketing campaigns, and assess against goals - Work with internal team &amp; agency on creative/tactical communications and carry out Creative A/B testing. - Plan, execute and report acquisition experiments and conversion tests. REQUIREMENTS - 3+ Years hands on experience in handling Customer Life Cycle management/ CRM campaigns with clear - should be self-motivated and adaptable. - Hands-on experience in using CRM tools for setting &amp; targeting users. (e.g., Webengage, Clevertap etc) - Experienced in Mobile App Acquisition, Engagement and Retention initiatives. - Should be proficient in Advanced Excel. - In- depth knowledge of website analytics tools (e.g. Google Analytics, Appsflyer, Mixpanel). - Highly creative in devising digital campaigns that engage, inform and motivate. - Up-to-date with the latest trends and best practices in online marketing and measurement Location - Mumbai, India Age - 24-28 1200+ employees across India Tie up with 20+ Insurance cos Education - Post Graduate

Mumbai

Turtlemint - Campaign Marketing Analyst 

Turtlemint - Campaign Marketing Analyst  ,Job Description for Turtlemint - Campaign Marketing Analyst  in Turtlemint in  Mumbai for (3-5) years of experience. Apply Now!

Job Description for Turtlemint - Campaign Marketing Analyst  in Turtlemint in  Mumbai for (3-5) years of experience. Apply Now!