Job Description:

- Work towards strategizing the creative content development in line with latest trend in wellness industry, readers feedback & analysis on the previously published contents effectiveness

- Manage the team of in-house content writers & freelance writers,

- Responsible for Content development/writing, editing & proofreading

- Responsible for quality & authenticity of the content

- Primarily develop content for website promotions, email marketing, and other online outreach campaigns.

- Work closely with Digital Marketing & Design team for creating excellent content for driving maximum traffic of potential clients

- Closely work with marketing team to create content for impactful promotions/Ad activities

- Understanding of SEO keywords is a must. Should be able to weave relevant topics around most searched keywords.

- Validate the invoices by freelance writers and coordinate with accounts & HR department for payments.

- Should be able to generate product descriptions, content for online and offline promotions, newsletters, e-mailers and social media.

- Create & manage the content to help Truweight establish a brand in the wellness industry

Candidate's profile:

- Should have minimum 6 years of overall experience in relevant field

- Should have handled a team of Content writers

- Self-driven, self-motivated

- Should have excellent oral and written communication

- Should be able to mentor, guide and lead the team

- Should love to read and write

- Must have a keen eye for rich content

- Most of all, must be flexible to work in fast paced start-up environment

The candidate must have experienced in the e-commerce industry (B2C) preferably someone from a company where content department plays a significant role in driving the traffic of potentials customers for revenue generation.

Must have experience in visual content/script writing for v-blog or visual content /video production for visual content.

Should think like a Marketing person

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