Truhome Finance - Manager - Marketing

Location - Mumbai - BKC

Education - Graduate/PG in related field.

Job Overview

Social Media & Digital Marketing Specialist who will be responsible for managing and executing social media, content marketing, website management, video curation, and agency coordination. The ideal candidate should have a strong grasp of the latest digital trends, content curation, and moment marketing, with a keen focus on product marketing and customer engagement.

Role & responsibilities

Social Media Marketing:

- Develop and implement social media strategies to boost organic reach, engagement, and brand visibility.

- Stay updated with the latest trends, moment marketing, and viral content to enhance audience engagement.

- Curate compelling and innovative content formats including posts, reels, stories, and live sessions.

- Drive product marketing campaigns through targeted social media storytelling.

- Engage with the audience through comments, DMs, polls, and interactive content to build brand loyalty.

- Track and analyze performance metrics to optimize content for better reach and engagement.

- Collaborate with cross-functional teams for internal event promotion and brand messaging consistency.

Website Management:

- Oversee SEO optimization, website hygiene checks, and content updates to enhance search rankings and user experience.

- Coordinate with the website agency for bug fixes, UI/UX improvements, and feature updates.

- Ensure product pages, blogs, and landing pages are updated with fresh, relevant content.

- Conduct regular website audits to ensure seamless navigation and functionality.

Video Curation:

- Develop and oversee product videos, promotional videos, and customer testimonial videos to drive engagement.

- Create internal activation videos to promote employee and partner engagement initiatives.

- Manage internal digital asset video content, ensuring it aligns with the brand voice and campaign objectives.

- Work closely with the creative team and video editors to bring high-quality video content to life.

Rewards & Recognition Programs:

- Drive internal recognition campaigns to celebrate employee achievements and engagement milestones.

- Conceptualize and execute internal campaigns and communications highlighting employee success stories

- Plan and manage employee appreciation videos, social spotlights, and engagement-driven initiatives.

- Collaborate with HR and leadership to integrate digital promotions with employee rewards programs.

- Leverage social media and digital platforms to amplify internal awards and recognitions.