True Balance - Senior Manager - Digital Marketing

Job Details: To manage user acquisition campaigns, analyse performance and increase ROI on digital campaigns.

Responsibilities:

- Planning and delivering user acquisition campaigns that include Google ad words, Search Engine marketing, PPC, Social Media campaigns on Facebook, Instagram & YouTube

- Optimizing digital campaigns thru data gathering and analysis

- Monitor and maximize customer retention through targeting and user behaviour research

Qualification:

- Minimum 8-10 years of experience.

- Experienced in planning and executing digital & social media marketing campaigns

- Experienced with Google analytics, Apsalar/Apsflyer/Branch, Facebook ad manager, Retargeting & Remarketing strategies

- Data driven approach and understanding of user behaviour

- Proven ability to develop, drive, and execute successful digital marketing campaigns

- Strong interest in data gathering, analysis and reporting

- Excellent communication skills, who is able to direct content & creative teams to create effective content