Senior Executive at Balance Hero
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True Balance - Senior Manager - Digital Marketing (10-12 yrs)
Job Details: To manage user acquisition campaigns, analyse performance and increase ROI on digital campaigns.
- Planning and delivering user acquisition campaigns that include Google ad words, Search Engine marketing, PPC, Social Media campaigns on Facebook, Instagram & YouTube
- Optimizing digital campaigns thru data gathering and analysis
- Monitor and maximize customer retention through targeting and user behaviour research
- Minimum 8-10 years of experience.
- Experienced in planning and executing digital & social media marketing campaigns
- Experienced with Google analytics, Apsalar/Apsflyer/Branch, Facebook ad manager, Retargeting & Remarketing strategies
- Data driven approach and understanding of user behaviour
- Proven ability to develop, drive, and execute successful digital marketing campaigns
- Strong interest in data gathering, analysis and reporting
- Excellent communication skills, who is able to direct content & creative teams to create effective content