True Balance - Manager - Retention Marketing

About Company:

Balancehero India Pvt. Ltd. (BHI), the wholly-owned subsidiary of Balancehero Co. Ltd. , Korea which runs and operates the mobile app True Balancea one-stop destination for financial services.

Founded by Charlie Lee in Korea in 2014, Balancehero started its operations in India in the year 2016. It started off as a balance check application and the company has expanded its business model to financial services.

The company aims to build a financial platform for the next billion which set the context for loans, utility services, pay later services, and commerce services.

The Company's wholly-owned subsidiary True Credits Private Limited, is a licensed NBFC that aims to bridge the financial gap in India by making Finance available for all. True Credits lends through the True Balance mobile application.

About True Balance:

- Owned and operated by BalanceHero Group, True Balance is an RBI authorized Prepaid Payment Instrument (PPI) issuing entity.

- It offers loans through its subsidiary and RBI licensed Non-Banking Financial Company True Credits Private Limited and other RBI licensed partners.

- Founded in 2016, as a mobile app for users in India to efficiently manage their phone calls and data usage, True Balance is now Indias one of the top financial services platforms providing solutions to all the financial needs of its users from obtaining instant loans, paying utility bills to do prepaid recharges seamlessly.

- To date, True Balance has raised more than US$84 million in equity funding from marquee global investors like Softbank, Naver, and Line to name a few.

- The company aims to become the go-to financial services platform for the next billion people in India, playing a key role in the nationwide push towards the goal of Digital India and advancing financial inclusion amongst the unbanked and underbanked people.

https://www.truebalance.io/

About True Credits:

Established in 2019, True Credits is the RBI licensed NBFC that provides innovative financial services to empower the next billion unbanked users.

They cater to the personal and business needs of consumers by providing fast and hassle-free finance.

True Credits is focused towards unbanked users who have created a huge demand for instant credit services in India.

Marketing automation:

- One who understands & has experience around marketing automation.

- Understanding of in-app events , user personal, funnel conversions , analyse trends and develop strategies for growth.

- Develop and execute strategy: Create and optimise retention strategies through A/ B testing approach and finding improvement areas.

- Increase both new and repeat sales through re-engagement strategies.

- Develop goals, strategy, metrics, and execution plans to bring retention at the core of marketing drivers.

- Analyzing data: Using data to understand customer behavior and funnel dropoffs.

- Building campaigns: Developing and delivering campaigns to improve funnel conversion rates, reactivate, and increase customer lifetime value.

- Monitoring performance: Closely monitoring campaign performance and reporting on results with automated dashboards.

- Good with SQL and data visualisation.

- Identifying trends: Identifying trends, risks, and opportunities to maximize customer lifetime value.

- Collaborating with teams: Working with cross-functional teams to create and prepare new campaigns.

- Evaluating programs: Evaluating program results and optimizing as needed.

- Leading projects: Leading ad hoc projects and initiatives to improve the business revenue.

- Should be self motivated to drive new initiatives and programs that can help in business growth.

- Should have at least 5-8 years of Retention experience.

- Experience in Marketing Automation.

- Preferably from fintech domain (Consumer durables can equally work).

- Has worked on Retention Tools & Systems (Ex:MoEngage, WebEngage,Clever Tap etc).

Desired Behaviours & Alignment:

- Process Management & Improvement.

- Strong interpersonal skills for cross-functional interactions & collaborations.

- Customer and Business orientation.

- Smart & intelligent, willing to learn, passionate about work, strong positive attitude and customer-centric.

- Strong Data analytic insights expected to work with numbers and data to monitor churn metrics, campaign effectiveness, and value retention metrics, etc.

- Proficiency in Excel (must) & Good hands on SQL Queries.

- Knowledgeable about industry trends and benchmarks.