Assistant Manager - HR at Trubalance
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True Balance - Lead - User Acquisition (7-10 yrs)
About the Company :
- We are a subsidiary of Balancehero Korea.
- We have our two bases across the world - one at Seol and the other in Sector 44 Gurgaon (Near Huda City Center Metro).
- True Balance started from recharges and evolved in to utility bills, DTH and other financial products.
- We are a compact and fast paced company having a multi-cultural ecosystem. We believe in fun filled work culture working for 5 days a week.
Latest Stories:
https://economictimes.indiatimes.com/magazines/panache/true-balance-ceo-says-while-golf-is-almost-meditative-chess-helps-him-de-stress/articleshow/71829460.cms
https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/true-balance-raises-23-million-from-a-cohort-of-korean-investors/articleshow/71590169.cms?from=mdr
https://techcrunch.com/2019/10/15/true-balance-india-payments-app-cities-towns/
Job Details: To manage user acquisition campaigns, analyse performance and increase ROI on digital campaigns.
Responsibilities :
- Planning and delivering user acquisition campaigns that include Google ad words, Search Engine marketing, PPC, Social Media campaigns on Facebook, Instagram & YouTube
- Optimizing digital campaigns through data gathering and analysis
- Monitor and maximize customer retention through targeting and user behaviour research
Qualification :
- Minimum 7-10 years of experience with MBA from a reputed institution
- Experienced in planning and executing digital & social media marketing campaigns
- Experienced with Google analytics, Apsalar/Apsflyer/Branch, Facebook ad manager, Retargeting & Remarketing strategies
- Data driven approach and understanding of user behaviour
- Proven ability to develop, drive, and execute successful digital marketing campaigns
- Strong interest in data gathering, analysis and reporting
- Excellent communication skills, who is able to direct content & creative teams to create effective content
