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29/11 Sachita Jain
Assistant Manager - HR at Trubalance

Views:766 Applications:76 Rec. Actions:Recruiter Actions:22

True Balance - Lead - User Acquisition (7-10 yrs)

Gurgaon/Gurugram Job Code: 770523

About the Company : 

- We are a subsidiary of Balancehero Korea.

- We have our two bases across the world - one at Seol and the other in Sector 44 Gurgaon (Near Huda City Center Metro).

- True Balance started from recharges and evolved in to utility bills, DTH and other financial products.

- We are a compact and fast paced company having a multi-cultural ecosystem. We believe in fun filled work culture working for 5 days a week.

Latest Stories:

https://economictimes.indiatimes.com/magazines/panache/true-balance-ceo-says-while-golf-is-almost-meditative-chess-helps-him-de-stress/articleshow/71829460.cms

https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/true-balance-raises-23-million-from-a-cohort-of-korean-investors/articleshow/71590169.cms?from=mdr

https://techcrunch.com/2019/10/15/true-balance-india-payments-app-cities-towns/

Job Details: To manage user acquisition campaigns, analyse performance and increase ROI on digital campaigns.

Responsibilities : 

- Planning and delivering user acquisition campaigns that include Google ad words, Search Engine marketing, PPC, Social Media campaigns on Facebook, Instagram & YouTube

- Optimizing digital campaigns through data gathering and analysis

- Monitor and maximize customer retention through targeting and user behaviour research
 
Qualification : 

- Minimum 7-10 years of experience with MBA from a reputed institution

- Experienced in planning and executing digital & social media marketing campaigns

- Experienced with Google analytics, Apsalar/Apsflyer/Branch, Facebook ad manager, Retargeting & Remarketing strategies

- Data driven approach and understanding of user behaviour

- Proven ability to develop, drive, and execute successful digital marketing campaigns

- Strong interest in data gathering, analysis and reporting

- Excellent communication skills, who is able to direct content & creative teams to create effective content

Women-friendly workplace:

Maternity and Paternity Benefits

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