01/07 Kamini Verma
Head - Recruitment at True Balance

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True Balance - Head - Growth Marketing (10-12 yrs)

Gurgaon/Gurugram Job Code: 715236

Job Description :

- We are looking for a Head of Marketing for our marketing efforts from end to end.

- The Lead will be responsible for all activities related to the development and implementation of True Balance's marketing strategy and leverage customer analytics to achieve the growth of the company.

- We want a data-driven, strategic marketer with both performance and brand marketing experience and people management & communication skills.


- Lead a results-driven marketing team

- Develop and manage an omni-channel marketing strategy

- Bring the best growth marketing and management practices together

- Work with the leadership team and other team leaders to develop and execute our brand and product strategies through all relevant channels


- Create branding and marketing strategies for True Balance App

- Execute marketing initiatives

- Strategize to create compelling content for marketing channels

- Oversee ideation, execution and delivery of PR and marketing collateral

- Monitor and report effectiveness of marketing communication- Initiate and manage strategic partner relationships

- Manage and continue to build out the marketing team

- Gain consensus across multiple teams and ensure KPIs get accomplished within agreed-upon timelines

Qualifications :

- 10+ years of solid experience in marketing tech concepts directed at consumers- Native Hindi and English language skills

- Strong affinity with mobile apps and IT- A proven track record in a broad set of offline and online marketing channels(SEM, Social, PR and loyalty programs)

Women-friendly workplace:

Maternity and Paternity Benefits

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