True Balance - Digital Marketing Manager - User Acquisition

Job Details:

To manage user acquisition campaigns, analyse performance and increase ROI on digital campaigns.

Responsibilities

- Planning and delivering user acquisition campaigns that include Google ad words, Search Engine marketing, PPC, Social Media campaigns on Facebook, Instagram & YouTube.

- Optimizing digital campaigns through data gathering and analysis.

- Monitor and maximize customer retention through targeting and user behaviour research

Qualification : 

- Minimum 7-10 years of experience with MBA from a reputed institution

- Experienced in planning and executing digital & social media marketing campaigns

- Experienced with Google analytics, Apsalar/Apsflyer/Branch, Facebook ad manager, Retargeting & Remarketing strategies

- Data driven approach and understanding of user behaviour

- Proven ability to develop, drive, and execute successful digital marketing campaigns

- Strong interest in data gathering, analysis and reporting

- Excellent communication skills, who is able to direct content & creative teams to create effective content.