True Balance - Content Marketing Role

Job Details

- Ideate, plan, and execute content optimised for search and user experience for all our digital channels.

- Execute end-to-end content strategy targeted towards the Loan, Reseller & Finance industry in India.

- Craft copy for website landing pages, emails, social media and other marketing deliverables.

- Transform complex tech jargon into compelling, approachable communication that converts to leads.

- Push and evolve content frameworks and patterns based on brand guidelines, industry best practices & innovative ideas.

- Collaborate effectively with designers, marketing associates, Design, product managers, and key marketing partners.

- Offer constructive & critical feedback on marketing creatives. Proofread every single word that represents the company & the brand.

- Spearhead the company & its leaders with a strong point of view, backed up by personal expertise, solid research, design rationale, customer data, and industry trends.

You are:

- A self-starter, innately passionate and professionally driven with high personal standards.

- A Technology Evangelist with interest and preferably some experience in the Finance industry. You're a data-loving storyteller!

- Agile, adaptive, and articulate with high EQ & IQ.

- Someone who thrives in autonomy and doesn't need constant inputs and micro-management.

- Able to spot errors and inconsistencies.

Qualifications:

- Bachelor's/Master's degree in English, Journalism, Business/Marketing, or other relevant fields

- Preferred: Experience & knowledge of the Finance industry

- Proficiency in MS Office & G-suite.