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24/03 Sachita Jain
Assistant Manager - HR at Trubalance

Views:416 Applications:123 Rec. Actions:Recruiter Actions:20

True Balance - Assistant General Manager - Growth Marketing (12-15 yrs)

Gurgaon/Gurugram Job Code: 811615

At True Balance, we believe that great people make great visions come true. For rapidly growing True Balance, we need are looking for bright and enthusiastic people who take initiatives, are self-motivated and adapt to the ever-changing evolving, but extremely exciting and challenging, working environments.

If you have it in you and you are willing to be a part of such dynamic organization, come be part of our team.

This position is with our Incredible Marketing Team

Position: Marketing Head

Experience: 12-15yrs

Location: Gurgaon

Job Description:

Responsibilities

- Develop and deploy successful 360 advertising campaigns, communication and publicity plans including new product/route launch-marketing.

- Work in close partnership with the leadership to be the voice for the local market, feeding local information and adapting strategy

- Develop content to improve brand awareness across the Market, using a mix of promotional and educational messaging

- Periodically report on pre-agreed KPI's and brand visibility updates

- Manage agency relationships, ensuring detailed, market specific briefs and maintain close correspondence to deliver projects on time and in budget.

- Planning and delivering user acquisition campaigns that include Google ad words, Search Engine marketing, PPC, Social Media campaigns on Facebook, Instagram & YouTube.

- Optimizing digital campaigns through data gathering and analysis. Drive team of relationship manager for maximizing retentions and proactive engagement activities

- Apply a data driven approach to all marketing activities, optimizing ROI and market penetration

Qualification

- Minimum of 12+ year experience delivering integrated mobile campaigns

- Should be detail and data oriented, possess a strong analytical mind and be fluent in the use of web analytics tools, able to extract learnings from outputs and be well rounded in all aspect of data .

- Strong analytical skillset with the commercial outlook to turn data in strategic business plans

- Ability to work in an autonomous environment

About Balancehero -

Balancehero Korea is a company that developed the True Balance app - a mobile financial platform operated by Balancehero India Pvt. Ltd. based in Gurugram, India. True Balance app provides digital wallet, lending, recharge & utility payments, e-commerce, insurance and cash loans mainly to financially underserved customers in India

We are a compact and fast paced company having a multi-cultural ecosystem. We believe in fun filled work culture.

Media Testimonial/Latest Stories:

https://yourstory.com/2019/11/fintech-startup-true-balance-gurugram-seoul

https://economictimes.indiatimes.com/magazines/panache/true-balance-ceo-says-while-golf-is-almost-meditative-chess-helps-him-de-stress/articleshow/71829460.cms

https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/true-balance-raises-23-million-from-a-cohort-of-korean-investors/articleshow/71590169.cms?from=mdr

https://techcrunch.com/2019/10/15/true-balance-india-payments-app-cities-towns/

https://techcrunch.com/2019/05/29/truebalance-balancehero-india/

Website: http://truebalance.io/about/

Wikipedia: https://en.wikipedia.org/wiki/True_Balance

Women-friendly workplace:

Maternity and Paternity Benefits

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